Peter Millar
Transforming the online shopping experience for a premier golf and lifestyle brand with innovative features and streamlined design.
Overview
When Peter Millar, a leading golf and lifestyle clothing brand, approached us, they were looking for more than just technical support—they needed a partner to help transform their e-commerce experience.
Peter Millar had a wishlist of enhancements, from reimagining the checkout process to a series of modular tools and customizers. But with technical debt slowing progress, prioritizing and executing their ambitious roadmap was no small task.
Approach
We started by diving into their goals, helping them prioritize and estimate the work to ensure each enhancement delivered maximum impact. From there, I led the charge on creative and UX enhancements, collaborating closely with the Peter Millar thru workshops and discovery sessions with the team to bring their vision to life.
Understanding the customer and mapping key journey touchpoints were essential to informing design decisions for Trek Travel.
Understanding the customer and mapping key journey touchpoints were essential to informing design decisions for Trek Travel.
Understanding the customer and mapping key journey touchpoints were essential to informing design decisions for Trek Travel.
Solution
Over the course of our partnership, we introduced features that not only modernized the site but also elevated the customer experience.
Polo Finder: A guided selling tool to help shoppers find their perfect fit and style.
Embroidery Customizer: Allowing fans to personalize game day apparel with ease.
PLP & Checkout Enhancements: Simplifying the user journey to make shopping seamless and enjoyable.
Result
Through a mix of strategic planning and creative execution, Peter Millar’s site became a better reflection of their premium brand. These enhancements didn’t just make the site more user-friendly—they reinforced Peter Millar’s reputation as a leader in golf and lifestyle apparel.
Working with Peter Millar was a rewarding experience, and it was exciting to help bring their roadmap to life while navigating the complexities of their platform.
