Trek Travel
Transforming the Trek Travel Booking Experience with Enhanced Trip Discovery, Streamlined Checkout, and Seamless Self-Service for Adventurous Travelers.
Overview
The redesign of the Trek Travel booking experience focused on creating a seamless, user-friendly journey on a WordPress platform, integrating multiple technologies to enhance trip discovery, streamline checkout, and empower customers with self-service options.
This comprehensive update improves both functionality and engagement, providing a more intuitive experience that supports every step of the traveler’s booking process.
Approach
Our approach began with interviews, workshops, and stakeholder Q&As to define project goals and align on a vision for Trek Travel’s booking experience. These sessions provided insights into customer needs and pain points, setting a clear direction for design enhancements across trip discovery, checkout, and self-service features.
The Solution
The redesign of Trek Travel’s navigation and trip-finding experience improved user engagement by streamlining discovery paths and making content more accessible. The componentized design enabled merchandisers to seamlessly integrate video and create dynamic content independently, reducing reliance on development resources and enhancing the site’s agility in meeting user needs.
Highlights
This project featured a series of user interviews, workshops, and iterative design sprints, all in close collaboration with Creative Director Keoni Harrison and our UX/UI design team. Together, these efforts helped align creative direction with user insights, delivering a design that elevated the Trek Travel experience while staying deeply attuned to customer needs.
Understanding the customer and mapping key journey touchpoints were essential to informing design decisions for Trek Travel.
An optimized, four-step checkout flow enables seamless self-service for in-room, bike, and accommodation upgrades, ensuring a quick, user-friendly experience from selection to confirmation.