Designing an elevated eCommerce experience to highlight Eileen's eco-conscious values and timeless style.
UX
Visual Design
Replatform
Commerce Cloud
Transforming the online shopping experience for a premier golf and lifestyle brand with innovative features and streamlined design.
UX
Product & Solution
Visual Design
Managed Services
Optimizing the JustFoodForDogs shopping experience with personalized recommendations, a refreshed PDP, and enhanced subscription features.
UX
Product & Solution
Visual Design
Managed Services
Creating a personalized, loyalty-driven digital experience for Tarte Cosmetics with optimized UX and custom features.
UX
Design Strategy & Systems
Replatform
Commerce Cloud
Reimagining Trek Travel’s booking system to create a seamless, adventure-ready experience for cyclists and explorers.
UX
Design Strategy & Systems
Redesign
WordPress
Redesign of Pret's Salesforce-powered site to enhance the collection and delivery experience, making it easier for UK customers to enjoy freshly prepared meals on the go.
UX
Product & Solution
Strategy & Research
Commerce Cloud
Optimizing the JustFoodForDogs shopping experience with personalized recommendations, a refreshed PDP, and enhanced subscription features.
UX
Product & Solution
Visual Design
Managed Services
Creating a personalized, loyalty-driven digital experience for Tarte Cosmetics with optimized UX and custom features.
UX
Design Strategy
Commerce Cloud
Replatform
— Hey there! I’m Steven—let’s make something great..
I’m an experienced UX & Design Director with a multidisciplinary background, specializing in digital shopping experiences. I find success through cross-collaboration with clients, creative teams, and technology partners to deliver innovative and engaging solutions. Over my career, I’ve helped iconic brands like Ralph Lauren, Saks Inc., and Eileen Fisher enhance their digital platforms through data-driven testing, iterative prototyping & elevated design.
2023— UXD — VML (Formerly Fēnom Digital)
2017 — UXD — Merkle (Formerly Live Area)
2015 — pdsCommerce — Sr. UX/UI
2009 — Karas/Lawrence — Principal, Design & Strategy
— Skills
- User Experience Design
- Creative Direction
- Team Mentorship & Management
- Process & Methodology
- Presentations & Communication
- Research & Analysis
- Discovery Workshops
- Cross-Functional Collaboration
- User Flows
- Information Architecture
- Visual & Interaction Design
- Design Systems
- Prototyping & Usability Testing
- Figma & Adobe Creative Suite
- Salesforce, Shopify, AEM, SAP
- E-commerce, Digital Shopping
– Methodology & approach
Discovery & Planning
I work closely with stakeholders to define project goals, align business objectives with user needs, and establish a strategic roadmap.
Research & Analysis
A deep dive into user behaviors, pain points, and expectations through methods like user interviews, surveys, analytics reviews, and heuristic evaluations
IA, Wireframes & Userflows
We'll translate research insights into structured experiences by defining information architecture, mapping user journeys, and creating wireframes
Prototyping & Testing
We bring wireframes to life through interactive prototypes, allowing stakeholders and users to experience key interactions early in the process.
Creative Direction
In the Creative Direction phase, I establish the visual and experiential identity of the project, ensuring alignment with brand values and UX functionality.
Validation & Optimization
I ensure the experience performs as intended by analyzing real user interactions, conducting A/B testing, and reviewing analytics.
– Brands I've been lucky to partner with
– Brands I’ve partnered with