Eileen Fisher
Looking to improve their online presence, site performance and support, EF needed a eCommerce experience that would showcase them as an eco-conscious & closet staple style destination.
Project Brief
Eileen Fisher, a renowned name in sustainable and stylish fashion, embarked on a transformative journey to enhance their digital presence by redesigning their website on Salesforce Commerce Cloud.
By leveraging the powerful capabilities of Salesforce Commerce Cloud, Eileen Fisher sought to create a more engaging, efficient, and user-friendly online shopping experience, reflecting their commitment to quality and innovation.
Approach
To transform Eileen Fisher’s digital presence, we began with a thorough discovery process, analyzing user data and leveraging insights to inform our approach. By integrating advanced Salesforce capabilities, we enhanced the user experience at every touchpoint, optimizing the online and in-store journey with a seamless omnichannel experience while aligning with the refreshed brand identity. .
The Solution
We delivered a full redesign of Eileen Fisher’s website, updating the brand’s digital presence to align with its refreshed identity. A new editorial section, managed through Salesforce Page Designer, was added to enable easy content updates. We also implemented Buy Online, Pick Up In Store (BOPIS) capabilities, creating a seamless omnichannel experience. Additionally, the checkout process was optimized using platform tools to streamline the shopping journey and reduce cart abandonment.
Brand Storytelling
By integrating storytelling moments throughout the shopping journey, from editorial content to product pages, we create a cohesive narrative that reflects the brand’s values of sustainability, simplicity, and timeless style.
Design System & Style Guide
We developed a comprehensive digital style guide and design system for Eileen Fisher to ensure visual and functional consistency across all digital touchpoints.
By providing reusable components and clear guidelines, we empowered the team to efficiently adapt to new trends and customer needs while keeping the brand’s identity intact.
Design Library
Comprehensive style guide for the Eileen Fisher digital experience, outlining the design system components such as typography, buttons, forms, dropdowns, and interactive states.
Component system designed and implemented in Salesforce Page Designer, enabling the EF team to create no-code layouts efficiently and flexibly.