JFFD
The JustFoodForDogs website refresh delivers an intuitive interface, personalized pet nutrition plans, and improved customer support for a seamless, engaging shopping experience.
Overview
The goal of this managed services project was to enhance the JustFoodForDogs website to provide a more user-friendly, engaging, and personalized shopping experience for pet owners.
We aimed to implement features that would not only simplify the purchasing process but also cater to the unique dietary needs of pets.
Opportunity
Customers struggled to make informed decisions about which food was best for their pets, how much to feed them, and the overall cost. The existing website presented a confusing user interface, overloaded with excessive copy, making it difficult for users to digest important product information.
JFFD needed a solution that would simplify the decision-making process and present clear, actionable information in an engaging and accessible way.
Approach
Working closely with a technical architect, business analyst, and project manager, we collaborated on a solution that would streamline the user experience. Our approach focused on simplifying the data display in the UI, enhancing product presentation, and improving tools such as feeding calculators and personalized recommendations to guide customers more intuitively through the decision-making process.
Legacy PDP Discovery
Legacy PDP Discovery
Enhanced PDP Update
Enhanced PDP Update
Solution
New product detail and recommendation pages were designed with a cohesive design system to ensure consistency across the site experience as new features are added. Product recommendations were tailored to each pet’s unique needs, making the decision process more intuitive.
Subscription suggestions were seamlessly integrated, providing convenience and ensuring customers never run out of essential supplies.
Enhanced Photography & Assets
Personalized Results & Feeding Recommendations
Custom Iconography
Visual Ingredients & Details
Enhanced Reviews & QA
Personalized Feeding Plan – Tailored Nutrition, Simple Checkout
We redesigned the quiz results flow to clearly present personalized feeding recommendations and costs, reducing uncertainty and bounce rates. By guiding users directly into checkout instead of a PDP, we created a more intuitive and conversion-focused experience.
Design System & Component Library
We created a design system and style guide for JFFD to establish consistency across their digital experience as new features were introduced.
